How did it begin?
No one knows even myself!
This is Hooman. I am a ceramic engineer who is in love with pottery. It really feels how God feels. I started my pottery journey before my graduation from university and since then it has become my passion in life and gives me energy every day.
Why ¾ of life?
It seems a bit strange why this name was selected at first, but the story behind it is very simple.
According to ancient Greek life is consists of four elements, Fire, Water, earth and air. We use 3 of those elements in pottery so as a result we became three quarters of life!
And as one of the simplest forms of life, we selected a leaf as our logo. It is simple yet creates feeling of a future ahead and opportunities
Mostly using ceramic, concrete and glass as our media, we design and create tailored, handmade, luxurious and exclusive home and hospitality accessories such as: table sets, decorative and accent pieces, walls and ambient installations, lighting and art works.
Values
Live by making mistakes!
Help the environment by doing researches to help reduce amount of Carbon
We believe that art is there to heal people
We offer product engineering and design consultancy including formula research and development and graphic designs.
Connect future to the past by using ancient and modern techniques
Increase the people knowledge about materials
We hope to be inspiring to those who want to follow the same path and create opportunities for them.
Create a great relation with our customers and make their satisfaction our priority
Honesty and Respect
Research and grow all the time
Combine engineering with art